Shoppers Want Coupons - They're Just Not Using Them - Coupons in the News And coupon redemption dipped below the one-billion mark for the first time in nearly 60 years. While an earlier report by Vericast estimated the total number of coupons redeemed to be 865 million, Inmar's number was 970 million - quite a difference, but still enough by Inmar's calculations to be down 7% from the previous year.